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Boldly vs Virtual Wizards for Executive Assistant Talent (2026)
The short answer: Boldly sells premium, senior, part-time executive assistance: experienced professionals in North America and Europe, by subscription, at about $65 per hour (from $2,600 a month for 40 hours). Virtual Wizards helps you hire a full-time Latin American EA directly for a one-time $2,000 fee, then about $1,500–$2,200 a month in salary.
★★★★★
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Our pick
VS
Boldly
Executive assistant talent • Checked November 11, 2026
$2,000
one-time placement fee
~173 hrs
a month from a full-time EA
100%
of salary goes to your EA
6 months
free replacement guarantee
Quick verdict
Which one fits you?
It comes down to one trade-off: a few hours of a very senior assistant, or a full working month of a dedicated one.
For the price of Boldly's smallest plan (40 hours a month), you can have a full-time EA working about 173 hours a month.
Our pick
Choose Virtual Wizards if
✓
You need more hours of support: full-time, every day.
✓
You want the lowest cost per hour for dedicated executive support.
✓
You want to hire the EA directly and keep the relationship.
✓
An experienced Latin American EA working your U.S. hours fits your needs.
Alternative
Choose Boldly if
•
You want an assistant with 10–15 years of experience, based in North America or Europe.
•
You need 10–25 hours a week, not a full-time person.
•
You value a U.S.-employed assistant, a trained backup, and a satisfaction guarantee.
Disclosure: Virtual Wizards publishes this comparison. Boldly details come from Boldly's public pricing and company pages, checked November 11, 2026. Confirm current terms in writing before you sign.
Side by side
Boldly vs Virtual Wizards at a Glance
Virtual Wizards
Boldly
What you're buying
Virtual Wizards
Help hiring a full-time EA who works directly for you
Boldly
A premium subscription for dedicated, part-time senior support
Talent location
Virtual Wizards
Latin America
Boldly
North America and Europe
Experience
Virtual Wizards
Screened for EA experience; seniority set by your role and budget
Boldly
10–15 years, per Boldly
Employment
Virtual Wizards
You hire your EA directly
Boldly
U.S. staff are Boldly employees, not contractors
Hours
Virtual Wizards
Full-time (about 173 hours/month)
Boldly
40–100 hours/month on standard plans; up to 160 by custom quote
Pricing
Virtual Wizards
$2,000 one-time, then salary (typically $1,500–$2,200/month)
Boldly
$2,600/month for 40 hours ($65/hour)
Minimum
Virtual Wizards
None after placement
Boldly
40 hours a month per assistant
Startup fee
Virtual Wizards
$2,000 placement fee (one time)
Boldly
None
Backup coverage
Virtual Wizards
Not included
Boldly
Trained backup for vacation or sickness
Guarantee
Virtual Wizards
6-month free replacement guarantee
Boldly
Advertised lifetime satisfaction guarantee (refund of the month's fees)
Before you commit
Virtual Wizards
Interview a shortlist and choose your EA
Boldly
Review candidate profiles and meet your recommended assistant
Company profile
How Boldly Works
Boldly began in 2012 as Worldwide101, founded by Sandra Lewis and a group of experienced remote professionals. It moved from short projects toward long-term monthly relationships and rebranded as Boldly in April 2019. Today it offers executive assistance, project management, marketing support, and bookkeeping by subscription.
According to Boldly's website:
✓
You review candidate profiles and meet your recommended assistant before subscribing.
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Assistants have 10–15 years of relevant experience and are based in North America or Europe.
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U.S. staff are Boldly employees, not independent contractors.
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A trained backup covers vacation and sickness.
✓
Plans include a dashboard to track hours, no extra fee for multiple users, and a one-hour launch meeting.
Boldly's published standard pricing
Monthly Hours
Monthly Price
Hourly Rate
40
Monthly Price
$2,600
Hourly Rate
$65
60
Monthly Price
$3,900
Hourly Rate
$65
80
Monthly Price
$5,200
Hourly Rate
$65
100
Monthly Price
$6,500
Hourly Rate
$65
Up to 160
Monthly Price
Custom quote
Hourly Rate
—
Other published terms:
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$79/hour for tasks outside executive assistance (specified specialist work)
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2.9% processing charge on credit cards; advertised prices assume ACH
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No startup fee
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Minimum of 40 hours a month per assistant
Check which rate applies to you. Boldly also publishes a separate CEO pricing page with higher rates, for example $5,600 for 80 hours and $7,000 for 100 hours. Ask which applies before assuming $65 an hour.
Cancellation and unused hours: Boldly's pricing page says you can upgrade, downgrade, or cancel at any time. A summary on its site adds that cancellation requires 30 days' notice and unused hours don't roll over. Confirm both in the agreement.
What Boldly does well
✓
Senior, experienced assistants
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North America and Europe talent, with U.S. staff as employees
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A trained backup for time off
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Meet your assistant first
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A satisfaction guarantee that offers a refund of the month's fees
✓
More than a decade in remote executive support
Company profile
How Virtual Wizards Works
Virtual Wizards gives you a full working month of a dedicated EA.
1
We scope the role with you.
2
We screen Latin American candidates for C1+ English, EA experience, tool fit, and availability in your time zone.
3
You get a shortlist, typically within 72 hours, and you interview and choose.
4
You pay $2,000 once.
5
Your EA works full-time, for you only, and you pay them directly. 100% goes to your EA.
6
If it doesn't work out within six months, we replace them free.
What stays with you
You manage your EA directly and plan coverage for their vacations. There's no vendor-provided backup or satisfaction refund. Those are part of what Boldly's premium price covers.
Cost
Hours per Dollar: The Comparison That Matters
Boldly's plans are priced by the hour. Here's how much support each option buys.
Monthly Spend
Virtual Wizards
Boldly (standard rate)
~$1,800–$2,000
Virtual Wizards
~173 hours (full-time EA at $1,800/month)
Boldly (standard rate)
Below Boldly's 40-hour minimum
$2,600
Virtual Wizards
Full-time with ~$800 to spare
Boldly (standard rate)
40 hours
$5,200
Virtual Wizards
Two full-time EAs, with room left over
Boldly (standard rate)
80 hours
$6,500
Virtual Wizards
Three full-time EAs at $1,800–$2,100/month each
Boldly (standard rate)
100 hours
Per hour: Boldly's standard rate is $65. A Virtual Wizards EA at $1,800/month works out to about $10.40 per hour, or about $11.37 including the placement fee in year one.
Annual cost at common Boldly plans
Year 1
Year 2
Boldly, 40 hrs/month ($2,600)
Year 1
$31,200
Year 2
$31,200
Boldly, 80 hrs/month ($5,200)
Year 1
$62,400
Year 2
$62,400
Boldly, 100 hrs/month ($6,500)
Year 1
$78,000
Year 2
$78,000
Virtual Wizards, full-time (~173 hrs/month)
Year 1
$23,600
Year 2
$21,600
Assumptions: Boldly figures use standard published rates paid by ACH; CEO-page rates, specialist hours at $79, and the 2.9% card fee would raise them. Virtual Wizards uses an illustrative $1,800/month salary within our typical $1,500–$2,200 range, plus the one-time fee in year one. It excludes optional bonuses and software.
Compare
These Aren't the Same Product
A 15-year senior assistant in the U.S. or Europe and an experienced Latin American EA are different hires. Boldly's rate pays for seniority, a U.S. employment model, backup coverage, and a satisfaction guarantee. If you need someone who has run an executive office for over a decade, that has real value.
But many founders and executives aren't short on seniority. They're short on hours. They need someone on every day: clearing the inbox, running the calendar, booking travel, preparing meetings, and following up. For that problem, more hours from a dedicated EA usually does more than fewer hours from a more senior one.
Why people switch
Why Leaders Look for a Boldly Alternative
01
They need more hours.
40–100 hours a month isn't enough for daily, all-day support.
02
Cost per hour.
At $65 an hour, scaling toward full-time gets expensive fast.
03
The 40-hour minimum.
You can't buy a smaller plan, and unused hours may not roll over.
04
Ownership.
They want an EA who is part of their own team.
Decision guide
Who Should Choose What
Our pick
Virtual Wizards is the better choice for founders and executives who need full-time support, want the most hours for their budget, and are ready to hire and manage a dedicated Latin American EA directly.
Get a full-time executive assistant for less than a part-time subscriptionAlternative
Boldly is the better choice for executives who want a highly experienced, North America- or Europe-based assistant for part of the week, and value a U.S. employment model, built-in backup, and a satisfaction guarantee.
FAQ
Boldly vs Virtual Wizards: common questions
How much does Boldly cost?
Boldly's standard published pricing is $65 per hour: $2,600/month for 40 hours, $3,900 for 60, $5,200 for 80, and $6,500 for 100. Larger plans up to 160 hours are quoted. A separate CEO pricing page lists higher rates, so confirm which applies to you.
Does Boldly have a minimum?
Yes. Boldly lists a minimum of 40 hours a month per assistant.
Are Boldly assistants employees?
Boldly says its U.S. staff are Boldly employees rather than independent contractors.
Does Boldly offer a guarantee?
Boldly advertises a lifetime satisfaction guarantee that refunds the month's fees if you're not completely satisfied. Check the conditions in your agreement. Virtual Wizards includes a six-month free replacement guarantee.
Is a full-time LATAM EA cheaper than Boldly?
Yes, per hour and usually in total. A full-time Virtual Wizards EA costs about $23,600 in year one for roughly 173 hours a month, compared with $31,200 a year for Boldly's 40-hour plan.
What happened to Worldwide101?
Worldwide101 rebranded as Boldly in April 2019.
Keep reading
Related reading
Last verified November 11, 2026, from Boldly's public pricing and company pages. Rates, minimums, cancellation terms, and guarantee conditions can change; confirm in a written agreement. Boldly is a trademark of its owner. Virtual Wizards is not affiliated with Boldly.
Hire a full-time executive assistant directly
On a free 30-minute call you will…
✓
Map the inbox, calendar, travel, and projects you want to hand off
✓
See salary ranges for the EA you need
✓
Get a shortlist of vetted LATAM EAs, typically within 72 hours
$2,000 one-time fee. 100% of salary goes to your EA. 6-month replacement guarantee.