Hire a Lead Generation Virtual Assistant
Your pipeline doesn’t fill itself. A trained LATAM-based lead gen VA handles prospect research, list building, outbound outreach, CRM data entry, and follow-up sequences so your sales team can spend their time closing instead of prospecting.
Free
Consultations
Direct Hire
3-Day Placement, No Middleman
6-Month
Replacement Guarantee
Rated
on
Why Sales Teams, Agencies, and Founders Hire Lead Generation VAs from LATAM
The highest-performing sales teams in the world don’t have their closers building lists and writing first-touch emails. They have dedicated operations resources handling research, outreach, and pipeline management, so the people who close deals spend 100% of their time talking to qualified prospects. A LATAM-based lead gen VA gives you a trained, full-time resource working U.S. hours, building prospect lists, managing outbound sequences in your CRM or sequencing tool, qualifying inbound leads, and keeping your pipeline moving.
Direct hire means your VA learns your ICP deeply, understands your offer, and becomes more effective the longer they’re with you not a shared SDR resource splitting attention across multiple accounts.
- Fill your pipeline with qualified prospects without your closers spending time prospecting
- Get outbound sequences running consistently without building and managing them yourself
- Keep your CRM accurate, updated, and usable, not a graveyard of stale contacts
- Qualify inbound leads before they reach your team so calls start with context
- Never let a warm prospect go cold because follow-up slipped
- Scale your outbound capacity without adding a full-time W-2 SDR
What a Lead Generation Virtual Assistant Can Do
Prospect Research & List Building
Every outbound campaign starts with a list. Your VA builds targeted prospect lists using your ICP criteria, pulling from LinkedIn, Apollo, ZoomInfo, Hunter, or your data source, verifying contact information, enriching records with relevant data points, and delivering clean lists ready for outreach. No more hours lost to manual research.
- ICP-based prospect list research and compilation
- LinkedIn Sales Navigator search and contact extraction
- Email and direct-dial verification using Hunter, Apollo, or NeverBounce
- Contact record enrichment (company size, funding stage, tech stack, role)
- Competitor customer research and look-alike targeting
- Event attendee and directory list compilation
- List segmentation by industry, company size, title, or geography
- Weekly list delivery in your preferred format (CRM import or spreadsheet)
Outbound Outreach & Sequencing
Outbound only works when it’s consistent and personalized. Your VA manages the execution layer of your outreach – enrolling contacts in sequences, writing and personalizing first-touch emails, managing LinkedIn connection requests and follow-up messages, and keeping your outbound volume steady even when your team is slammed.
- Contact enrollment into outbound email sequences
- Email personalization using research and ICP-specific triggers
- LinkedIn connection request messaging and follow-up management
- Cold call list preparation and dial sheet creation
- A/B subject line and message variation management
- Bounce handling and list hygiene in your sequencing tool
- Reply triage – routing positive, neutral, and negative responses appropriately
- Sequencing tool management: Outreach, Salesloft, Instantly, Lemlist, Apollo, or your platform
CRM Management & Pipeline Ops
A CRM that reflects reality is the foundation of a functional pipeline. Your VA keeps every contact record updated, every deal stage accurate, every activity logged, and every follow-up task created – so your CRM tells you exactly where every prospect stands, and your team never loses a deal because something wasn’t tracked.
- Daily CRM data entry and contact record updates
- Deal stage management and opportunity tracking
- Activity logging – calls, emails, meetings, and notes
- Pipeline cleanup – duplicate removal, stale record resolution, data standardization
- Lead source tagging and attribution tracking
- Follow-up task creation and deadline management
- New contact import and list loading
- CRM platforms: HubSpot, Salesforce, Pipedrive, Close, GHL, and others
Lead Qualification & Scoring
Inbound leads are only valuable if someone qualifies them before they reach your sales team. Your VA reviews inbound inquiries, applies your qualification criteria, gathers missing information, assigns lead scores, and routes only sales-ready leads to your closers – so your team is always talking to the right people.
- Inbound lead review and initial qualification against your criteria
- Discovery questionnaire follow-up for incomplete inquiries
- BANT or MEDDIC criteria assessment and documentation
- Lead scoring based on your defined criteria
- Routing to appropriate rep or pipeline stage based on qualification
- Unqualified lead nurture enrollment and status update
- Qualification notes and context entry in CRM ahead of sales call
- Weekly qualified lead volume reporting
Follow-Up & Nurture Campaigns
Most deals don’t close on first contact. The pipeline that converts is the one with consistent, professional follow-up at every stage. Your VA manages the follow-up and nurture layer – making sure no warm prospect goes dark, no proposal goes without a follow-up, and no “not right now” lead gets forgotten.
- Post-demo and post-proposal follow-up sequence management
- “Not right now” lead re-engagement at defined intervals
- Closed-lost re-engagement campaigns
- Newsletter and nurture email enrollment and list management
- Conference and event follow-up campaign coordination
- Referral follow-up tracking and outreach
- Reactivation campaigns for dormant pipeline
- Follow-up call scheduling and calendar coordination
Reporting & Pipeline Analytics
Pipeline health is only visible if someone is actually tracking it. Your VA pulls weekly and monthly reports on outbound activity, lead volume, conversion rates, and pipeline movement – giving your leadership team a clear picture of what’s working, what’s not, and where to focus.
- Weekly outbound activity reporting (emails sent, open rates, reply rates, meetings booked)
- Pipeline velocity and deal progression reporting
- Lead source performance analysis
- Conversion rate reporting by stage (MQL → SQL → Opportunity → Close)
- Rep activity tracking and performance summaries
- Campaign performance comparison
- CRM dashboard maintenance and KPI tracking
- Monthly pipeline review deck preparation
A full-time U.S. SDR costs $55,000–$80,000 per year in base salary alone – before benefits, tools, and management overhead. A trained LATAM lead gen VA handles the research, outreach management, CRM ops, and follow-up layer for $14,000–$22,000 annually. Direct hire, no management fee, 100% dedicated to your pipeline.
Our Placement Process
Step 1: Discovery Call (Free)
We learn your ICP, your outbound tools and CRM, your current pipeline gaps, and whether you need a researcher, an outreach operator, or a full pipeline manager. Most placements are matched within 72 hours.
Step 2: Matched in 72 Hours
We screen candidates for outbound research experience, CRM and sequencing tool familiarity, English writing quality, and attention to detail. You interview only candidates who meet your pipeline operations criteria.
Step 3: You Hire Directly
One-time fee of $2,000 ($500 deposit, $1,500 at hire). Your VA works for you – not for us. They’re in your systems, on your tools, and building institutional knowledge about your business from day one.
FAQ
What tools does my VA know?
We match based on your tech stack. Common platforms our candidates have experience with: HubSpot, Salesforce, Pipedrive, Close, GoHighLevel, Apollo, Outreach, Salesloft, Lemlist, Instantly, LinkedIn Sales Navigator, Hunter, ZoomInfo, and Apollo.
Can they handle outbound calls as well as email?
Some candidates do both – outbound email management and cold call list preparation. Candidates who handle actual cold calling are typically placed as ISAs (Inside Sales Assistants) rather than lead gen VAs. Tell us in your discovery call whether you need phone coverage and we match accordingly.
How do they learn our ICP and messaging?
Your onboarding process should include your ICP definition, messaging guidelines, sequence templates, and 2–3 examples of deals that closed. Within 2–3 weeks, your VA will be researching and qualifying to your standards consistently.
What's the 6-month guarantee?
If your VA doesn’t work out for any reason within the first six months, we replace them at no additional placement fee.
What your VA runs at every stage
Your Closers Should Touch Two Stages. Your VA Runs the Other Three.
Most sales teams have their best people doing the work that should be systematized — list building, sequence management, CRM data entry, follow-up cadences. Here's how a lead gen VA changes what each stage of your pipeline looks like.
Identify
Your team manually searches LinkedIn, pulls contacts one at a time, and builds lists between calls.
Pre-built, verified prospect lists delivered weekly based on your ICP. Your team never touches a spreadsheet.
VA owns this stage entirely.
Reach Out
Closers write and send their own cold emails, manage their own LinkedIn outreach, and manually track what went where.
Sequences enrolled, personalization applied, LinkedIn outreach managed, replies triaged. Your team sees only the responses that matter.
VA owns this stage entirely.
Qualify
Every inbound lead gets a call regardless of fit. Your team's calendar fills with unqualified meetings.
Leads reviewed against your criteria before they reach your team. Qualification notes in CRM. Sales calls start with context.
VA handles the pre-qualification. Your closer handles the call.
Nurture
"Not right now" leads get forgotten. Warm prospects go cold because follow-up fell through.
Every prospect at every stage has a follow-up task and is enrolled in the right nurture sequence. Nothing goes dark.
VA owns this stage entirely.
Close
Your closer handles the close — but also the meeting prep, the proposal follow-up, and the CRM update afterward.
Pre-meeting context prepared, post-meeting follow-up sent, CRM updated, next step logged. Your closer focuses entirely on the conversation.
VA handles everything around the conversation. Closer handles the close.
A closer who spends 40% of their time on research, CRM updates, and follow-up admin is operating at 60% capacity. A VA running stages 1, 2, 4, and the support work around 3 and 5 gives your closer their full capacity back.
Let's Build Your Pipeline OperationsHire the Best Lead-gen VA Sales Associate SDR Account Manager from LATAM
1
Discovery Call
A quick consultation to understand your goals, role needs, and budget.
2
Candidate Matching
Within 3 business days, you’ll receive 2-3 pre-vetted candidates from our LATAM talent pool.
3
Your Selection
Interview, choose your match, and we’ll support a smooth onboarding.
Why Sales Teams Choose Virtual Wizards
Why not hire a freelance SDR or use an outsourced lead gen agency?
Freelance SDRs are expensive, inconsistent, and split their attention across multiple clients. Outsourced lead gen agencies charge per lead or per meeting with quality control you can’t see. A direct-hire LATAM VA works exclusively for your team, learns your ICP deeply, and costs a fraction of both alternatives.
What makes LATAM better than Philippines-based VAs for lead gen?
Time zone. Outbound works best when someone is reaching out during your prospects’ working hours, monitoring replies in real time, and routing hot leads to your team while they’re still hot. A LATAM VA works your hours. A Philippines-based VA is working your overnight, which means replies pile up and response time suffers.
What percentage of what I pay goes to my VA?
100%. We charge a one-time placement fee. After that, every dollar you pay goes directly to your VA – no management fee, no platform cut, no agency markup.
Can one VA handle my entire pipeline ops function?
For most small to mid-size sales teams (1–5 closers), yes. One VA handles research, sequence management, CRM updates, and follow-up. Larger teams typically add a second VA or specialize by function (one researcher, one CRM manager). We help you scope this in your discovery call.
What's the 6-month guarantee?
If your VA leaves or doesn’t perform to your standards within the first six months, we replace them at no additional placement fee.
Find the Perfect fit for your Business
Top LATAM professionals, vetted and ready to join your team.
one-time placement fee
average time to candidate match
free replacement guarantee
of salary goes directly to your VA
Why Sales Teams Choose Virtual Wizards
Top Talent
We accept only the top 1% of applicants to ensure you work with the very best professionals in Latin America. Over 95% of our assistants hold college degrees and bring proven experience in their fields.
Cost-effective
Hiring a Virtual Assistant through Virtual Wizards is significantly more cost-effective than hiring in the U.S. or Canada. By nearshoring, you can save up to 70% on payroll costs while maintaining high-quality performance.
English Tested and Bilingual
Every applicant must pass a rigorous English proficiency assessment. Our VAs are fully bilingual in English and Spanish (and in some cases English and Portuguese), ensuring clear communication with your team and customers.
Continuous Support
You manage your VA directly, while we provide ongoing guidance to ensure success. For clients using our full workforce management, our client success managers step in to provide coaching and oversight for a seamless partnership.
Tax Advantages
Since our VAs are not W-2 employees, you don’t need to pay payroll taxes, healthcare benefits, or retirement contributions. You get the talent you need without the overhead of traditional employment.
Get Your Time Back
Proper delegation allows you to focus on strategy, growth, and the work that truly moves your business forward, while your VA takes care of the rest.
Schedule a Discovery Call
Tell us your hiring needs and we will provide you with the best talent that will align to both to your company and team
In 30 Minutes You Will…
Learn How Your Business will Benefit from hiring a Virtual Assistant
No memorized scripts. No generic sales pitches. Your call is yours. We’ll provide you with a tailor recruitment strategy to hire the best talent. Remember you won’t pay a cent until after we find the employee that you want to hire.
Understand your business Strategy and Goals
First, we will assess your specific needs and determine the tasks and responsibilities that you want your VA to handle. This will help us identify the skills and experience necessary for the role.
Create a Strategy tailored to your business
Next, we will create a detailed job listing or job description that outlines the requirements and expectations for the position and start interviewing.
